Project Includes
- Teacher Guide
- Student Workbook
- Customizable Resources
- Assessment Tools
- Extension Activities
- Sample Files
- Templates
- Parent Letters
- Certificates
TechnoCommercial
TechnoCommercial
Item Number: INT-COMMERCIAL
Technology Integration: Drama, Language Arts, Visual Arts
Technology Skill: Video Production
Program: Movie Maker
Includes: Media Literacy Lesson Plans: Teacher Guide, Printable Student Workbook, Paperless Worksheets, Review Questions, Extension Activities, TechnoCommercial Parent Letter, TechnoCommercial Certificate, Summary of Skills Checklist, TechnoCommercial Evaluation Sheets, Storyboard Planning Sheet, Commercial Internet Favorites, Sample Commercials, Video Clips for Editing (chocojuice, glassbuddies), Sound Clip Folder
Session 1: A Look at Commercials
Identify target audience, selling techniques, messages, and stereotypes.
Session 2: A Look at Movie Maker
Edit a commercial: add video effects, transitions, and music.
Session 3: A Look at the Camera
Study impact of camera angles. Record a video practicing camera technique.
Session 4: Film the Commercial
Storyboard each commercial shot before filming.
Session 5: Edit the Commercial
Edit videos: remove frames, add effects, transitions, voice-over, and music.
Session 6: Air the Commercial
Go Live! Prepare and share commercials for viewing.
Optional Media Literacy Lesson Plans
- Analyze the Commercial: Practice critiquing ads.
- Movie Maker: Complete a review quiz.
- The Speed of Shots: Find out what you remember..
- Slogans and Catchphrases: Create slogans.
- Word It Well to Sell It Fast: Explore sales tactics.
- Music and Narration: Include both soundtracks.
Produce a Commercial using Movie Maker
Integrate technology into a drama or language arts media literacy unit. Promote media literacy with your students using Movie Maker 2012.
- Analyze persuasion and production techniques
- Define use of camera angles, movements, and shots
- Work cooperatively in a production team
- Plan and organize ideas using a storyboard
- Adjust camera settings to capture video
- Isolate a frame and split a clip into two parts
- Delete frames, add transitions, and apply effects
- Select an animation for text overlay
- Record a voice-over or import background music
- Produce a commercial directed to a target audience
My 6th grade students are excited when I teach TechnoCommercial. It is user-friendly with ready-made lessons for the classroom teacher. The lessons are sequenced to keep students engaged as they learn about media and filming strategies. The students love the opportunity to collaborate as they script, direct, act, and edit their commercials. As a culminating activity, we enjoy a fun-filled afternoon of soda and popcorn as we watch each other’s creative commercials! Lights, Camera, Action!
M. Mayernik,
Customer Reviews
Media Literacy Lesson Plans: Middle school students analyze marketing techniques used by advertisers. They apply this knowledge to make commercials using basic video equipment and Windows Movie Maker. NOTE: Movie Maker 2012 is a free download for Windows 7 and Windows 8 users.
My 6th grade students are excited when I teach TechnoCommercial. It is user-friendly with ready-made lessons for the classroom teacher. The lessons are sequenced to keep students engaged as they learn about media and filming strategies. The students love the opportunity to collaborate as they script, direct, act, and edit their commercials. As a culminating activity, we enjoy a fun-filled afternoon of soda and popcorn as we watch each other’s creative commercials! Lights, Camera, Action!
M. Mayernik,